Oxford Business English Dictionary for Learners of English

The company has a huge advertising budget, о Only ten per cent of recruitment advertising (= advertising for people to fill jobs) is online. -» column inch, promotion, publicity О Internet/online/point-of-sale/press/radio/

television advertising ♦ an advertising campaign ♦ advertising revenue(s)/sales 2 the industry of advertising things to people on television, in newspapers and magazines, etc: people who work in advertising о He's one of the world's most powerful advertising executives. See note at marketing

О the advertising business/industry/sector ♦ an advertising company/executive/group/manager

GRAMMAR POINT

advertising/advertisement

Advertising is an uncountable noun and refers to the activity of telling customers about products and services, or the materials that companies use in general to do this, such as notices in magazines or newspapers: They do a lot of advertising on television.

Advertisement is a countable noun. It refers to a particular piece of advertising, such as a notice or short film/movie about a particular product. In more informal language the words ad {BrE and AmE) and advert (BrE) are used.

• I am replying to your advertisement in the Guardian.

'advertising .agency {also 'ad .agency, informal) noun [c]

a company that plans and designs advertisements for other companies: She is an executive at a leading New York advertising agency.

'advertising mix noun [u] {Marketing) the different methods that a business uses to advertise a product, such as television, newspapers, radio, etc: The regional press is a vital part of the national advertising mix. о The Internet makes up 2% of the company's advertising mix.

advertorial /,aedva'tD:rial; AmE -vart-/ noun [C,U] {Marketing) an advertisement in a newspaper or a magazine that is like a written article and seems to be giving facts rather than advertising a product: write an advertorial about/onyour company's products -» infomercial (ЯЗВ Advertorial is a combination of the words advertisement and editorial (= an article in a magazine or newspaper that expresses the editor's opinion about sth).

★ advice /ad'vais/ noun see also: careers advice, credit letter of ~

advise /ad'vaiz/ verb

[+ obj or no obj] to tell sb what you think they should do: We advise our customers against sending cash.

[+ obj or no obj] to give sb help and information on a subject that you know a lot about: We employ an expert to advise on new technology.

(format) [+ obj] to officially tell sb sth; to inform sb: Please advise us of any changes in your personal details.

adviser (also spelled advisor, especially in AmE) /ad'vaiza(r)I noun [C]

see also: independent financial adviser

a person who gives advice to a company, government, etc., especially sb who knows a lot about a particular subject: He briefly worked as an adviser to the Bank of Italy, о the CBI's chief economic adviser

an economic/investment adviser ♦ a financial/ mortgage/policy adviser

ad'vising bank noun [c] {Finance) a bank in the country of an exporter that informs the exporter about a documentary credit and receives documents on behalf of the buyer's bank

advisor = adviser advisory /ad'vaizari/ adjective giving professional advice; not having the power to make decisions: She has a position on the firm's advisory board, о He is acting in an advisory capacity only.