We educate people about physical activity and healthy lifestyles, filling in the gaps left by school and university. We provide information, starting with a review of basic exercises with your own body weight that you can do from the comfort of your own apartment, compiling a diet, and ending with an overview of the hormonal system and its impact on the body’s organization. At the same time many related topics are addressed, including those related to the time management, motivation, etc.
SOLUTIONS USED
Website workout.su, mobile application SOTKA (for iOS and Android devices), activity in social media — for example, Street Workout on our YouTube channel has over 100,000 subscribers already.
ACHIEVEMENTS, AWARDS
2012: Winner of Neva Quill contest in the category of Online Media.
2013: the winner of Take Up a Sport! contest for the best project on the promotion of physical culture and sports from the RF Ministry of Sports in the category of the Best Youth Project on Street Sports. 2014: Good Impulse award of Our Future Foundation in the category For the Best Youth Project in Social Entrepreneurship.
2018: Citizen Initiative national award of Kudrin Foundation for support of citizen initiatives, I degree winner of Moscow Oblast Governor award Our Moscow Region.
RAISED RESOURCES IN ONE YEAR
We managed to create a model of project monetization which would be consistent with our principles (one of which is ‘knowledge, but not goods'). Thanks to this, we could gather over $10,000 from the project participants and alumni of our educational programs.
WHAT HAS BEEN DONE IN THE CURRENT YEAR?
We considerably expanded the functionality of our educational application.
DIRECT RESULTS FOR THE CURRENT YEAR
You can follow the development of our project and its statistics on the website 100.workout.su, since we make all this information publicly available.
SOCIAL EFFECTS ACHIEVED IN THE CURRENT YEAR
This year, over 15,000 persons have became alumni of SOTKA, our gratuitous educational and training programme. It is our major attainment.
SOCIAL AND ECONOMICAL IMPACT
Our projects has a significant and positive social and economical impact on the citizens of our country. Feedback from participants and experts, overview of implemented projects, publications in media outlets and critical reviews from government agencies.
https://youtu.be/eRAvWbixsG8
Video
https://youtu.be/ZYDuISrwpaI
Product Reference
https://youtu.be/MwCSh8Rw_vU
Service Reference
HEADQUARTERS is the space for artistic freedom, freedom of speech, responsible conduct and new interaction. Our full name is “the headquarters of people who care”. HEADQUARTERS is created for generation of groups of an idea-focused like-minded persons, project evaluation, involvement of citizens, as well as for making group decisions. A meeting can be arranged while having lunch at the Vecherom Stulya cafe, buying gifts with “Artefacts” brand printing and exchanging books. Book exchange is the largest in our town.
PROBLEM TO BE ADDRESSED
There is a need for a resource platform for cooperation of city enthusiasts, general coordination, and the generation of ideas.
SOLUTIONS USED
Social, cultural, town projects published on the website rywok.ru.