Позитивные изменения. Том 3, № 3 (2023). Positive changes. Volume 3, Issue 3 (2023)

The university’s third mission serves as a conduit for positive changes within the regional community, achieved through active participation in the socio-economic life of the region.

The Strategic Development Program for Kursk State University is an evolving document, consistently updated to align with the prevailing challenges of the era and the inventive ideas from scholars, educators, and students alike. The university boasts an excess of 200 projects, with many transcending the initial two university missions. These projects reach out to involve residents of the Kursk Region, as well as individuals from other Russian regions and foreign locales. Some notable initiatives include:

• Hosting a variety of festivals (folklore, street art and culture, children’s creative contests, adaptive sports, and more);

• Conducting exploratory expeditions under the “Memory Watch” banner;

• Establishing an Adult Literacy Center, conducting expert evaluations of the operational effectiveness of regional development institutions;

• Producing annual Reports on the state of civil society within the region;

• Hosting an array of workshops (speech technologies, Russian language and culture, volunteerism, an online theological school, cultural-anthropological programs), and much more.

The work invested in these initiatives echoes the profound transformation of KSU into a university-based center driving innovative social and technological advancement within the region.

KEY ELEMENTS FOR SUCCESS IN STRATEGY EXECUTION: FINDINGS FROM AN ORGANIZATIONAL IDENTITY STUDY

A pivotal driver in the university’s advancement and the realization of its strategic objectives, particularly within the realm of its third mission, is the reinforcement of organizational identity and the enhancement of its positioning in terms of communication. Specialized sociological investigations were conducted to probe into the university’s organizational culture and its image. The studies were carried out in March-April 2023 under the auspices of the Research Sociological Laboratory at Kursk State University, involving students and faculty. The researchers conducted surveys among 800 students and 132 members of the teaching staff, representing all faculties and institutes of the university.

Of paramount significance was the question about the university’s mission, as it serves to unveil the wide range of perceptions regarding the organization’s purpose and societal role. It is noteworthy that an overwhelming majority of the respondents perceive Kursk State University’s mission as centered on providing high-quality, accessible, and contemporary education. One in five students, and one in three faculty members, see this mission as the nurturing and harmonization of human potential, preparing individuals to meet the demands of the contemporary world. A smaller portion of students (3.2 %) and faculty members (3 %) view the mission through the lens of elevating the university’s prestige and bolstering its competitive edge (Table 1).

Table 1. Distribution of Answers to the Question About the Main Mission of Kursk State University (One Answer Option), %

As per the university’s student body, the mission finds its fullest realization through several key tasks,[127] namely:

• Training, retraining, and upskilling employees with higher education (50 %);

• Fulfilling individuals’ needs for intellectual, cultural, and moral development (38.3 %);

• Advancing sciences and arts through research and creative endeavors (32.5 %);

• Disseminating knowledge among the population and enhancing its educational and cultural prowess (30.5 %);

• Instilling students’ civic values, equipping students to navigate modern challenges (26.4 %);

• Safeguarding and enhancing the moral, cultural, and scientific values of the society (26.1 %).

It is evident that the resolution of these outlined tasks is directly intertwined with the accomplishment of all three of the university’s missions: education, research activities, and provision of services aimed at fostering public welfare. This encompasses the nurturing of human potential, fostering adherence to the cultural values, instilling patriotism and citizenship values, and cultivating an active life stance.