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98. Dimidjian, S., Hollon, S. D., Dobson, K. S., Schmaling, К. В., Kohlenberg, R., Addis, M., Gallop, R., McGlinchey, J., Markley, D., Gollan, J. K., Atkins, D. C., Dunner, D. L., & Jacobson, N. S. (2006). 'Randomized trial of behavioral activation, cognitive therapy, and antidepressant medication in the acute treatment of adults with major depression'. Journal of Consulting and Clinical Psychology, 7A (4), 658-70.

99 For a review of this work, see: Spates, C. R., Pagoto, S. & Kalata, A. (2006). 'A Qualitative and Quantitative Review of Behavioral Activation Treatment of Major Depressive Disorder'. The Behavior Analyst Today, 7(4), 508-18.

100 Kohn, A. (1993). Punished By Rewards: The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes. New York: Houghton Mifflin.

101 Curry, S. J., Wagner, E. H., & Grothaus, L. C. (1991). 'Evaluation of Intrinsic and Extrinsic Motivation Interventions with a Self-Help Smoking Cessation Program'. Journal of Consulting and Clinical Psychology, 59, 318-24.

102 Geller, E. S., Rudd, J. R., Kalsher, M. J., Streff, E M., & Lehman, G. R. (1987). 'Employer-based programs to motivate safety belt use (a review of short-term and long-term effects)'. Journal of Safety Research, 18,1-17.

103 См., например: McQuillan, J. (1997). 'The Effects of Incentives on Reading'. Reading Research and Instruction, 36,111-25.

104 Kohn, A., op. cit.

105 Amabile, Т. M. (1985). 'Motivation and Creativity: Effects of Motivational Orientation on Creative Writers'. Journal of Personality and Social Psychology, 48, 393-9.

106 Deci, E. L. (1971). 'Effects of externally mediated rewards on intrinsic motivation'. Journal of Personality and Social Psychology, 18,105-15.

107 Lepper, M. R., Greene, D., & Nisbett, R. E. (1973). 'Undermining children's intrinsic interest with extrinsic reward: A test of the "overjustification" hypothesis'. Journal of Personality and Social Psychology, 28,129-37.

108 Janis, I. L., & Mann, L. (1965). 'Effectiveness of emotional role playing in modifying smoking habits and attitudes'. Journal of Experimental Research in Personality, 1, 84–90.

109 Mann, L. & Janis, I. L. (1968). 'A follow-up study on the long-term effects of emotional role-playing'. Journal of Personality and Social Psychology, 8, 339-42.

110 Pliner, P., Hart, H., Kohl, J., & Saari, D. (1974). 'Compliance without pressure: Some Further Data on the Foot-in-the-Door Technique'. Journal of Experimental Social Psychology, 10, 17–22.

111 Beaman, A. L., Cole, M. C, Preston, M., Klentz, В., & Meh-rkens-Steblay, N. (1983) 'Fifteen years of foot-in-the-door research: a meta-analysis'. Personality and Social Psychology Bulletin, 9,181-96.

112 Meineri, S. & Gueguen N. (2008). 'An Application of the Foot-in-the-Door Strategy in the Environmental Field'. European Journal of Social Sciences, 7, 71-4.

113 Gueguen, N., & Jacob, C. (2001). 'Fund-raising on the web: The effect of an electronic foot-in-the-door on donation'. Cy-berPsychology & Behavior, 4, 705-9.

114 Gueguen, N., Pascual, A., Marchand, M. & Lourel, M. (2008). 'Foot-in-the-Door Technique Using a Courtship Request: A Field Experiment'. Psychological Reports, 103, 529-35.

115 Cialdini, R. В., Cacioppo, J. Т., Basset, R., & Miller, J. A. (1978). 'The low-ball procedure for producing compliance: Commitment then cost'. Journal of Personality and Social Psychology, 36, 463-76.

116 Zeigarnik, В. V (1927). 'Uber das Behalten von erledigten und unerledigten Handlungen (The Retention of Completed and Uncompleted Activities)', Psychologische Forschung, 9,1-85.

117 Staub, E. (1989). The Roots of Evil. New York: Cambridge University Press.

118 Purcell, A. H. (1981). 'The world's trashiest people: Will they clean up their act or throw away their future?'. The Futurist, 2, 51-9.

119 Burn, S. M. & Oskamp, S. (1986). 'Increasing Community Recycling with Persuasive Communication and Public Commitment', Journal of Applied Social Psychology, 16, 29–41.

120 Martin, S. (1993). What You Can Change and What You Can't: The Complete Guide to Successful Self-Improvement. New York: Knopf.