In the shadow of these crises, researchers have spent the past few decades trying to answer Garfield’s question. Their findings reveal a valuable story about human nature. Often, only subtle differences separate the bystanders from the morally courageous people of the world. Most of us, it seems, have the potential to fall into either category. It is the slight, seemingly insignificant details in a situation that can push us one way or the other.
Researchers have identified some of the invisible forces that restrain us from acting on our own moral instincts while also suggesting how we might fight back against these unseen inhibitors of altruism. Taken together, these results offer a scientific understanding for what spurs us to everyday altruism and a lifetime of activism, and what induces us to remain bystanders.
ALTRUISTIC INERTIA
Among the most infamous bystanders are 38 people in Queens, New York, who in 1964 witnessed the murder of one of their neighbors, a young woman named Kitty Genovese.
A serial killer attacked and stabbed Genovese late one night outside her apartment house, and these 38 neighbors later admitted to hearing her screams; at least 3 said they saw part of the attack take place. Yet no one intervened.
While the Genovese murder shocked the American public, it also moved several social psychologists to try to understand the behavior of people like Genovese’s neighbors.
One of those psychologists was John Darley, who was living in New York at the time. Ten days after the Genovese murder, Darley had lunch with another psychologist, Bibb Latané, and they discussed the incident.
“The newspaper explanations were focusing on the appalling personalities of those who saw the murder but didn’t intervene, saying they had been dehumanized by living in an urban environment,” says Darley, now a professor at Princeton University. “We wanted to see if we could explain the incident by drawing on the social psychological principles that we knew.”
A main goal of their research was to determine whether the presence of other people inhibits someone from intervening in an emergency, as had seemed to be the case in the Genovese murder. In one of their studies, college students sat in a cubicle and were instructed to talk with fellow students through an intercom. They were told that they would be speaking with one, two, or five other students, and only one person could use the intercom at a time.
There was actually only one other person in the study—a confederate (someone working with the researchers). Early in the study, the confederate mentioned that he sometimes suffered from seizures. The next time he spoke, he became increasingly loud and incoherent; he pretended to choke and gasp. Before falling silent, he stammered:
If someone could help me out it would it would er er s-s-sure be sure be good…because er there er er a cause I er I uh I’ve got a a one of the er sei-er-er things coming on and and and I could really er use some help…I’m gonna die er er I’m gonna die er help er er seizure er…
Eighty-five percent of the participants who were in the two-person situation—and hence believed they were the only witness to the victim’s seizure—left their cubicles to help. In contrast, only 62 percent of the participants who were in the three-person situation and 31 percent of the participants in the six-person situation tried to help.
Darley and Latané attributed their results to a “diffusion of responsibility”: when study participants thought there were other witnesses to the emergency, they felt less personal responsibility to intervene. Similarly, the witnesses of the Kitty Genovese murder may have seen other apartment lights go on or seen each other in the windows and assumed someone else would help. The end result is altruistic inertia. Other researchers have also suggested the effects of a “confusion of responsibility,” where bystanders fail to help someone in distress because they don’t want to be mistaken for the cause of that distress.
Darley and Latané also suspected that bystanders don’t intervene in an emergency because they’re misled by the reactions of the people around them. To test this hypothesis, they ran an experiment in which they asked participants to fill out questionnaires in a laboratory room. After the participants had gotten to work, smoke filtered into the room—a clear signal of danger.
When participants were alone, 75 percent of them left the room and reported the smoke to the experimenter. With three participants in the room, only 38 percent left to report the smoke. And quite remarkably, when a participant was joined by two confederates instructed not to show any concern, only 10 percent of the participants reported the smoke to the experimenter.