Trump: How to Get Rich

Exciting is a dull word for the business we’re in.

—FRED TRUMP

You’re the only guy who can wear a cashmere overcoat to a baseball game and get away with it.

—REGIS PHILBIN

Imagination is more important than knowledge.

—ALBERT EINSTEIN

Continuous effort—not strength or intelligence—is the key to unlocking our potential.

—WINSTON CHURCHILL

I remember whenI was the Donald.

—DONALD DUCK

^{Cartoon in The New Yorker}

(© The New Yorker Collection 1993, Lee Lorenz from cartoonbank.com. All Rights Reserved.)

Read Carl Jung

I find reading psychology and self-help books useful. Carl Jung’s theories fascinate me and keep my mind open to my own—and the collective—unconscious.

Reading his books can also be a good form of self-defense.

There’s a lot we don’t know about ourselves. Likewise, there’s a lot we may not know about everyone else. Jung used the word psyche to refer to both the conscious and the unconscious processes. (That’s where the word psycho comes from, by the way.) I first became aware of Jung through an acquaintance who had endured some extreme ordeals, yet he remained calm. I couldn’t fathom where he got this sort of grace under fire demeanor, so I asked him, and he told me that Jung’s ideas kept him centered.

My friend put it like this: Donald, I’ve learned from my experiences. As a safety factor, I very often see other people as a revolver that could be pointed at me. They are the gun. I, however, am the trigger. So I speak and tread carefully. It’s an effective visual aid to avoid conflicts, as I was unwittingly among people who were actually psychos underneath their dignified personas. We never know what will trigger another person’s killer instinct. It can be something that happened when they were five years old. So avoid being the trigger, and the revolver will not be a threat.

This synopsis of his philosophy made such an impact on me that I immediately started reading about Carl Jung. I’m glad I did, because it helped me in my business as well as in my personal life. We are all evolving human beings, and being aware of this gave me a big boost toward maturity. It also made me less inclined to be surprised by so-called aberrant behavior. I have to stress that I am not cynical, but I am aware. I hate being in situations where I’m asking myself,How could this have happened? This reminds me of my favorite quote from Napoleon about being surprised: A good leader shouldn’t be.

You have to know yourself as well as know other people to be an effective leader. For me, reading the work of Carl Jung was a step in the right direction. If someone had told me in business school that studying psychology would be important for financial success, I would not have believed it. My friend’s story changed that, and I am grateful to him for such cogent advice. The relatively small number of hours I’ve spent reading Jung have been more than worth it. Start with his autobiography,Memories, Dreams, Reflections, and you will be in for a fascinating time while simultaneously fine-tuning your intuition and instincts. You will also gain a technique for seeing into—versus reading into—the people around you. Believe me, this will serve you well on many levels.

The word persona has an interesting root. It comes from the Latin word meaning mask. This, however, is not derogatory. It’s necessary. Each of us has a persona. We need it for survival. It’s the face we put on for public use, and it can be intentional or unconscious. For example, a salesman who has lost his entire family in an accident is, naturally, devastated. But to work effectively with his customers, he must appear cheerful and confident. That’s part of his persona. It’s a survival device.

The only danger is when people become their personae. That means something has been shut off somewhere along the line, and these people will end up hiding behind the false personality that works professionally. As I am very much in the public eye, this hit home and I gave it considerable thought. Fortunately, I am aware of my public side as well as my private side, and, while I’m not one for hiding much, I know there are several dimensions in which I operate. That’s one reason I feel at home at The Trump Organization. The people I work with day in and day out know I’m not entirely a glam guy. They see how hard I work. One person said I am very much like a Mormon, which I took as high praise.

Anyway, reading Jung will give you insights into yourself and the ways in which you and other people operate.

Have an Ego