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Athelstan was proud of his position, calling himself “king of all Britain” on some of his coins and using in his charters flamboyant rhetoric carrying the same message; he held great courts attended by dignitaries from all over England and by Welsh kings; he subjected the Welsh to tribute and quelled a revolt of the Britons of Cornwall. His sisters were married to continental princes—Charles the Simple, king of the Franks; Otto, son of Henry the Fowler; and Hugh, duke of the Franks. Among those brought up at his court were Louis, Charles’s son; Alan of Brittany, Athelstan’s godson; and Haakon, son of Harald Fairhair of Norway; they all returned to win their respective inheritances with his support. He was a generous donor to continental and English churches. But Athelstan is remembered chiefly as the victor at Brunanburh, against a combine of Olaf Guthfrithson, king of Dublin; Owain of Strathclyde; and Constantine, king of the Scots, whom Athelstan had defeated in 934. They invaded England in 937, and their defeat is celebrated by a poem in the Anglo-Saxon Chronicle.

Immediately after Athelstan’s death in 939 Olaf seized not only Northumbria but also the Five Boroughs. By 944 Athelstan’s successor, his younger brother Edmund, had regained control, and in 945 Edmund conquered Strathclyde and gave it to Malcolm of Scotland. But Edmund’s successor, Eadred, lost control of Northumbria for part of his reign to the Norse kings Erik Bloodax (son of Harald Fairhair) and Olaf Sihtricson. When Erik was killed in 954, Northumbria became a permanent part of the kingdom of England.

By becoming rulers of all England, the West Saxon kings had to administer regions with variant customs, governed under West Saxon, Mercian, or Danish law. In some parts of the area of Danish occupation, especially in northern England and the district of the Five Boroughs, the evidence of place-names, personal names, and dialect seems to indicate dense Danish settlement, but this has been seriously questioned; many “Danish” features are also found in Anglo-Saxon areas, and Danish names do not always prove Danish institutions. Moreover, the older Anglo-Saxon regions, such as Mercia, which often cut across both Danish and English areas, were politically more significant. Money, however, was calculated in marks and ores instead of shillings in Danish areas, and arable land was divided into plowlands and oxgangs instead of hides and virgates in the northern and northeastern parts of the Danelaw. Most important was the presence in some areas of a number of small landholders with a much greater degree of independence than their counterparts elsewhere; many ceorls had so suffered under the Danish ravages that they had bought a lord’s support by sacrificing some of their independence. Excavations (1976–81) have shown 10th-century Jorvik (York), a Danish settlement, to have been a centre of international trade, economic specialization, and town planning; it was on its way to becoming by 1086 (in the Domesday survey) one of Europe’s largest cities, numbering at least 2,000 households.

The kings did not try to eradicate the local peculiarities. King Edgar (reigned 959–975) expressly granted local autonomy to the Danes. But from Athelstan’s time it was decreed that there was to be one coinage for all the king’s dominion, and a measure of uniformity in administrative divisions was gradually achieved. Mercia became divided into shires on the pattern of those of Wessex. It is uncertain how early the smaller divisions of the shires were called “hundreds,” but they now became universal (except in the northern Danelaw, where an area called a wapentake carried on its fiscal and jurisdictional functions). An ordinance of the mid-10th century laid down that the court in each hundred (called “hundred courts”) must meet every four weeks to handle local legal matters, and Edgar enjoined that the shire courts must meet twice a year and the borough courts three times. This pattern of local government survived the Norman Conquest.

The church and the monastic revival