Воля и видение

Robinson, William T.: «Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries», Journal of Marketing Research, 25:87–94 (February 1988).

Robinson, William T. and Claes Fornell: «Sources of Market Pioneer Advantage in Consumer Goods Industries», Journal of Marketing Research, 22:305–317 (August 1985).

Rosenbloom, Richard S., and Karen Freeze: «Ampex Corporation and Video Innovation», in Richard S. Rosenbloom, ed., Research on Technological Innovation, Management and Policy, vol. 2, JAI Press, Greenwich, CT, 1985.

Rosenbloom, Richard S. and Michael A. Cusumano: «Technological Pioneering and Competitive Advantage: The Birth of the VCR Industry», California Management Review, XXIX: 51–76 (Summer 1987).

Sahlman, William A., and Laurence E. Katz: «Amazon.com – Going Public», Harvard Business School Case 9–899–003 (1998).

«Sales Bubble for Diet Drinks», Business Week, June 27, 1964, pp. 88–92.

Salvemini, Gaetano: Historian and Scientist, Harvard University Press, Cambridge, MA, 1939.

Samuels, Gary: «Tale of Two Interneters: Netscape Has Gotten the Headlines, but Spyglass Is Making Money», Forbes Inc., September 1995, p. 48.

Sandberg, Jared: «Designers of Internet’s Mosaic Software Plan New Version in Bid to Set Standard», The Wall Street Journal, Oct. 13, 1994, p. B6.

Sandberg, Jared: «Netscape Has Technical Whiz in Andreessen», The Wall Street Journal, Aug. 11, 1995, p. Bl.

Savitt, Ronald: «Historical Research in Marketing», Journal of Marketing, 44:52–58 (Fall 1980).

Scherer, F. M.: «Editorial: Post-Patent Barriers to Entry in the Pharmaceutical Industry», Journal of Health Economics, 4:83–87 (March 1985).

Schiesel, Seth: «Payoff Still Elusive in Internet Gold Rush», The New York Times, Jan. 2, 1997, p. C17.

Schmalensee, Richard: «Entry Deterrence in the Ready to Eat Breakfast Cereal Industry», Bell Journal of Economics, 9:305–327 (Autumn 1978).

Schmalensee, Richard: «Product Differentiation Advantages of Pioneering Brands», American Economic Review, 72:349–365 (June 1982).

Schmedel, Scott R.: «Sony TV Tapes Stir U.S. Firms to Act; Separation Spreads to Canada’s West», The Wall Street Journal, Mar. 28, 1977, p. 6.

Schnaars, Steven P.: «When Entering Growth Markets, Are Pioneers Better Than Poachers?» Business Horizons, vol. 29, March-April 1986, pp. 27–36.

Schonfeld, Erick: «Schwab Puts It All Online», Fortune, Dec. 7, 1998, pp. 94–100.

Shafer, Robert Jones: A Guide to Historical Method, Dorsey Press, Homewood, IL, 1974.

«A Short Sleep before Exploring Version 5.0», ABIX (Australia news abstracts), Aug. 20, 1996.

Shurkin, Joel: Engines of the Mind: A History of the Computer, Norton, New York, 1984.

Shurkin, Joel: Engines of the Mind: The Evolution of the Computer from Mainframes to Microprocessors, Norton, New York, 1996.

Sigafoos, Robert A.: Absolutely, Positively Overnight! St. Luke’s Press, Memphis, TN, 1983.

Sinclair, Frank: «Diet-Rite Budget Boosted; It’s ‘Not Fad, but Forever,’» Advertising Age, Oct. 28, 1963, pp. 1–2.

Slater, Robert: Portraits in Silicon, MIT Press, Cambridge, MA, 1987.

Smith, Douglas, K., and Robert C. Alexander: Fumbling the Future, William Morrow, New York, 1988.

Smith, Gene: «A Series of Promotions to the Top Post», The New York Times, May 26, 1968, section 3, p. 3.

Smith, Kenneth S.: «Razor Blade War Growing Hotter», The New York Times, Dec. 2, 1962, pp. 1, 18.

Smith, Richard Austin: «Gillette Looks Sharp Again», Fortune, June 1952, p. 100.

Sony: Annual Reports, 1976–1982, 1984.

«Sony Portable Tape Recorder to Bow in Ads», Advertising Age, July 18, 1966, pp. 2, 136.

Spector, Robert: Get Big Fast: Amazon.com, HarperBusiness, New York, 2000.

Spence, M.: «Entry, Capacity, Investment, and Oligopolistic Pricing», Bell Journal of Economics, 8:534–544 (1977).

Spence, M.: «The Learning Curve and Competition», Bell Journal of Economics, 12:49–70 (1981).

Spiro, Leah Nathans, and Linda Himelstein: «With the World Wide Web, Who Needs Wall Street», Business Week, Apr. 29, 1996, p. 120.

Stevens, Tim: «Bellcore: Its Flexible Rechargeable Plastic Battery Could Revolutionize Design of Portable Consumer Electronics, Telecommunications Backup Power, Electric Vehicles and More», Industry Week, Dec. 23, 1994, p. 56.