Эффект фрейминга. Как управлять вниманием потребителя в цифровую эпоху?

Взгляды городского чиновника Луиса Капелли-младшего: Jersey Matters, “County Freeholder Louis Cappelli Reacts to Camden Earning Praise,” YouTube, 8:07, June 15, 2020, https://www.youtube.com/watch?v=KeA79kq9pF8. Авторы благодарят Капелли за помощь в описании перемен.

Цитаты из Скотта Томсона, который был шефом полиции Камдена в то время: Mary Louise Kelly, “New Police Force from Scratch: N. J. City Proves It’s Possible to Reform the Police,” All Things Considered, NPR, June 8, 2020, transcript and audio, https://www.npr.org/2020/06/08/872470135/new-police-force-from-scratch-n-j-city-proves-its-possible-to-reform-the-police.

Дженнифер Даудна о своем открытии: Sabin Russell, “Cracking the Code: Jennifer Doudna and Her Amazing Molecular Scissors,” California, Winter 2014, https://alumni.berkeley.edu/california-magazine/winter-2014-gender-assumptions/cracking-code-jennifer-doudna-and-her-amazing.

Эндрю Уайлс и великая теорема Ферма: “Fermat’s Last Theorem,” BBC video, 50 minutes, accessed November 4, 2020, https://www.bbc.co.uk/programmes/b0074rxx.

Цитата из Эйнштейна: Albert Einstein and Max Born, The Born-Einstein Letters, trans. Irene Born (New York: Walker, 1971).

Навык забывать выученное: см., напр.: Viktor Mayer-Schönberger, Delete – The Virtue of Forgetting in the Digital Age (Princeton, NJ: Princeton University Press, 2009).

Tesla и немецкие автомобили: см., напр.: Martin Gropp, “Autohersteller verdoppeln Investitionen in Elektromobilität,” Frankfurter Allgemeine Zeitung, June 2, 2019, https://www.faz.net/aktuell/wirtschaft/auto-verkehr/autohersteller-verdoppeln-investitionen-in-elektromobilitaet-16218061.html.

Сингапур: см., напр.: W. G. Huff, “What Is the Singapore Model of Economic Development?” Cambridge Journal of Economics 19, no. 6 (December 1995): 735–59; Winston T. H. Koh, “Singapore’s Transition to Innovation-Based Economic Growth: Infrastructure, Institutions, and Government’s Role,” R&D Management 36, no. 2 (March 2006): 143–60; собственные интервью и наблюдения авторов.

Spotify: Sven Carlsson and Jonas Leijonhufvud, The Spotify Play: How CEO and Founder Daniel Ek Beat Apple, Google, and Amazon in the Race for Audio Dominance.(New York: Diversion Books, 2021).

7. Обучение

Подольный о бизнес-образовании: David Leonhardt, “Revamping the MBA,” Yale Alumni Magazine, May/June 2007, http://archives.yalealumnimagazine.com/issues/2007_05/som.html. See also: Joel M. Podolny, “The Buck Stops (and Starts) at Business School,” Harvard Business Review, June 2009, https://hbr.org/2009/06/the-buck-stops-and-starts-at-business-school.

Университет Apple: авторы выражают благодарность Apple за внимательный отзыв на эту главу. Источниками информации также послужили беседы с Подольным в период его работы в Йеле, интервью, личный опыт и письменные свидетельства, в том числе: Jessica Guynn, “Steve Jobs’ Virtual DNA to Be Fostered in Apple University,” Los Angeles Times, October 6, 2011, https://www.latimes.com/archives/la-xpm-2011-oct-06-la-fi-apple-university-20111006-story.html; Brian X. Chen, “Simplifying the Bull: How Picasso Helps to Teach Apple’s Style,” New York Times, August 10, 2014, https://www.nytimes.com/2014/08/11/technology/-inside-apples-internal-training-program-.html; Adam Lashinsky, Inside Apple: How America’s Most Admired – and Secretive – Company Really Works (New York: Business Plus, 2012).

Задача на озарение: Marvin Levine, A Cognitive Theory of Learning: Research on Hypothesis Testing (Hillsdale, NJ: Lawrence Erlbaum, 1975); Janet Metcalfe and David Wiebe, “Intuition in Insight and Noninsight Problem Solving,” Memory & Cognition 15, no. 3 (May 1987): 238–46.

Видоизмененная шахматная доска: исходная статья, представленная американским военным: Craig A. Kaplan and Herbert A. Simon, In Search of Insight, Technical Report AIP 55 (Arlington, VA: Office of Naval Research, August 15, 1988). Academic citation: Craig A. Kaplan and Herbert A. Simon, “In Search of Insight,” Cognitive Psychology 22, no. 3 (July 1990): 374–419.

Метод проб и ошибок: Levine, Cognitive Theory of Learning; Metcalfe and Wiebe, “Intuition.”

Выгода для «многонационального человеческого капитала»: Susan Pozo, “Does the US Labor Market Reward International Experience?” American Economic Review 104, no. 5 (2014): 250–54.

Метод анализа кейсов: Bridgman, Cummings, and McLaughlin, “Restating the Case.”

Первый кейс бизнес-школы в Гарварде: Bittle, “The General Shoe Company.”