Маркетинг менеджмент

Robert E. Weigand, «Yield Management: Filling Buskets, Papering the House», Business Horizons , September–October 1999, pp. 55—64.

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Charles Fishman, «Which Price Is Right?» Fast Company , March 2003, pp. 92–102; John Sviokla, «Value Poaching», Across the Board (March/April 2003): 11—12.

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Дополнительную информацию о конкретных типах противозаконной ценовой дискриминации вы можете найти в: Henry R. Cheeseman, Business Law (Upper Saddle River, NJ: Prentice Hall, 2001).

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Robert E. Weigand, «Buy In-Follow On Strategies for Profit», Sloan Management Review , Spring 1991, pp. 29—37.

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Gerald J. Tellis, «Beyond the Many Faces of Price: An Integration of Pricing Strategies», Journal of Marketing (October 1986): 155. Статья анализирует и иллюстрирует остальные стратегии ценообразования.

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Margaret C. Campbell, «Perceptions of Pricing Unfairness: Antecedents and Consequences», Journal of Marketing Research 36 (May 1999): 187—199.

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Великолепный обзор содержится в работе: Kent B. Monroe, «Buyers’ Subjective Perceptions of Price», Journal of Marketing Research (February 1973): 70—80.

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Paul Davis, «B of A to Close 100 Branches», American Banker , July 7, 2005, p. 20; Eve Tahmincioglu, «Small Banking in a Big Bank World», New York Times , June 30, 2005, p. C10; Jennifer Saranow, «New Bean Counters: Banks Share Space with Coffee Shops», Wall Street Journal, March 22, 2005, p. D3; Janny Scott, «More Banks Than a Roll of Dimes Stake Their Claim», New York Times , February 7, 2004, p. B1; Patricia A. Murphy, «Why WingspanBank Couldn’t Stay Aloft», Banking Wire , September 17, 2001, p. 7.

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Anne T. Coughlan, Erin Anderson, Louis W. Stern, and Adel I. El-Ansary, Marketing Channels , 6th ed. (Upper Saddle River, NJ: Prentice Hall, 2001).

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Louis W. Stern and Barton A. Weitz, «The Revolution in Distribution: Challenges and Opportunities», Long Range Planning 30, no. 6 (1997): 823—829.

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Великолепный обзор теоретических работ приведен в: Erin Anderson and Anne T. Coughlan, «Channel Management: Structure, Governance, and Relationship Management», in Handbook of Marketing , edited by Bart Weitz and Robin Wensley (London: Sage Publications, 2001), pp. 223—247; Gary L. Frazier, «Organizing and Managing Channels of Distribution», Journal of the Academy of Marketing Sciences 27, no. 2 (1999): 226—240.

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E. Raymond Corey, Industrial Marketing: Cases and Concepts , 4th ed. (Upper Saddle River, NJ: Prentice Hall, 1991), ch. 5.

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Mike Troy, «From Supply Chain to Demand Chain, A New View of the Marketplace», DSN Retailing Today , October 13, 2003, pp. 8–9.

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Anne T. Coughlan, Erin Anderson, Louis W. Stern, and Adel I. El-Ansary, Marketing Channels , 6th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), pp. 5–6.

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Дополнительную информацию о каналах обратного хода вы можете найти в работе: Marianne Jahre, «Household Waste Collection as a Reverse Channel – A Theoretical Perspective», International Journal of Physical Distribution and Logistics 25, no. 2 (1995): 39—55; Terrance L. Pohlen and M. Theodore Farris II, «Reverse Logistics in Plastics Recycling», International Journal of Physical Distribution and Logistics 22, no. 7 (1992): 35—37.

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Chris Gaither, «Giving PCs the Boot», Boston Globe , April 22, 2003, p. F1.

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«Ofoto Takes on a New Identity», Chain Drug Review , February 28, 2005, p. 13; Faith Keenan, «Big Yellow’s Digital Dilemma», BusinessWeek, March 24, 2003, pp. 80—81.

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Louis O. Bucklin, Competition and Evolution in the Distributive Trades (Upper Saddle River, NJ: Prentice Hall, 1972); Stern, et al., Marketing Channels .

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Louis P. Bucklin, A Theory of Distribution Channel Structure (Berkley: Institute of Business and Economic Research, University of California, 1966).

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Bridget Finn, «A Quart of Milk, a Dozen Eggs, and a 2.6-GHz Laptop», Business 2.0 , October 2003, p. 58.

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Edward Helmore, «Media: Why House of Mouse Is Haunted by Failures», The Observer , February 11, 2001, p. 10 (www.disney.com).

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Дополнительную информацию о маркетинге отношений и управлении маркетинговыми каналами можно найти в работе: Jan B. Geide, «Interorgabizational Governance in Marketing Channels», Journal of Marketing (January 1994): 71—85.

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