Oxford Business English Dictionary for Learners of English

that can or must be given back after a period of time: A returnable deposit is payable on arrival, о The application form is returnable not later than 7th June.

(about bottles, containers, etc.) that can be taken back to a shop/store in order to be used again

returner /ri't3:na(r); AmE-'t3:m-/ noun [c] (BrE) (HR) a person who goes back to work after not working for a long time: women returners о courses for adult returners

[7] salesperson /'seilzp3:sn; AmE-p3:rsn/ noun [C] (plural salespeople /-pi:pl/)

(Marketing) a person whose job is to sell a company's goods or services: They have assembled a strong team of salespeople.

'sales pitch noun [c](Marketing) talk or arguments used by a person

(Technical) [u] the process of taking a sample: statistical sampling of2 000 customers

[C] a small part, number or amount of sth that has been taken or chosen as a sample: Here's a sampling of the price ranges we found.

[sing; u] the size or extent of sth, especially when compared with sth else: The prototype was a success so we started producing it on a large scale, о The sales figures revealed the full scale of the company's crisis.

[c] a range of levels or numbers used for measuring sth: a five-point pay scale о The salary scale goes from 18 000 to 35 ООО. о to evaluate performance on a scale from 1 to 10 о a scale of fees/ charges

[c, usually sing.] the set of all the different levels of sth, from the lowest to the highest: Small businesses make up 59% of industry in the region, while at the other end of the scale, 2% employ over 500 people.

[c.U] the relation between the actual size of sth and its size on a map, diagram or model that represents it: a scale model/drawing о a scale of 1:10 ООО о These products are not pictured to scale (= they appear bigger or smaller than in real life).

[C, usually pl.] an instrument for weighing people or things

[8] verb [+ obj]

(Technical) to change the size of sth: Text can be scaled from 4 points to 108 points without any loss of quality.

ШДЗ.scale sth down (AmE also .scale sth back) to reduce the number, size or extent of sth: We are thinking of scaling down our training programmes next year, о The IMF has scaled back its growth forecasts for the next decade, о Smaller businesses are not scaled-down versions of larger ones, .scale sth 'up to increase the number, size or extent of sth: The call centre has been scaled up to handle over 10 000 calls a day.

.scaled 'questionnoun [c](Marketing) a type of question that is used to get data on people's opinions, behaviour, etc., where a range of possible answers are shown and people choose the one that is closest to their own opinion, behaviour, etc. Each answer is represented by a number, for example 1,2,3,4,5, which shows its position in the range, so that people's answers can be easily compared and measured.

'scale e.conomy = economy of scale

scalp /skaelp/ noun, verb

noun [C]

a symbol of the fact that sb has been defeated or punished: The poor performance in recent months has now claimed the scalp of the firm's chief executive (= he has lost his job).

verb [+ obj]

to make a quick profit by buying tickets for

[9] the opportunity or ability to do or achieve sth: The group believes there is scope for up to 150 stores. о The extra money will give us the scope to improve our facilities, о Her job offers very little scope for promotion, о First try to do something that is within your scope, [syn] potential