Oxford Business English Dictionary for Learners of English

[10] [C] an act of selling sth or of trying to sell sth: Every other TV commercial is a sell for a car. о Luxury goods can be a tough sell (= difficult to sell).

-> sale

[11] a range of similar products produced by one company: the BMW 3 series о a new title in the popular series of video games

[12] the activity of going to shops/stores and buying things: to go shopping о to go on a shopping trip о (BrE) to do the/your shopping о This is the busiest

[13] [C] your name as you usually write it, for example at the end of a letter: Each payment requires two signatures, о The chairman put his signature to the deal yesterday.

[14] adverb

П7ГП go ^:slow (on sth) to show less enthusiasm for achieving sth: The government is going slow on tax reforms. go-slow

verb [+ obj or no obj]

slow (sth/sb) (down/up) to go at a slower speed; to be less active; to make sb/sth do this: The marker showed little sign of slowing down, о Businesses are trying to slow the pace of job cuts, о a slowing world economy

slowdown /'slaudaun; AmE "slou-/ noun [C. usually sing.]

a reduction in speed or activity: a slowdown in economic growth о A sharp consumer slowdown may hit new car sales in the UK.

О a gradual/marked/rapid/sharp/slight slowdown ♦ a consumer/an economic slowdown ♦ a global/ worldwide slowdown

(HR) (AmE) = go-slow

[15] noun [C]

[Marketing) a person or a company that helps pay the costs of sth such as a special event, a sports team or a scientific project, usually in order to advertise their products: They are the main sponsors of the conference, о The name of the club's sponsors appears on the shirt, о The race organizers are trying to attract major sponsors. See note at finance

a big/major sponsor ♦ a commercial/corporate/an industrial/a private sponsor

[Marketing) [especially AmE) a person or a business that pays for a radio or TV programme or part of a website by buying advertising time: Click here to visit our sponsors.

a person or company that supports sb by paying for their training or education

a person who agrees to be officially responsible for another person

verb [+ obj]

[Marketing) to help pay for an event, a sports team, a scientific project, etc, usually as a way of advertising: The company has sponsored the team for seven years, о sports events sponsored by the tobacco industry See note at finance the number obtained when you multiply a number by itself: The square of 7 is 49. ГПТ7П back to square 'one used to describe a situation when you are forced to return to the beginning of a project, task, etc., and have therefore made no real progress: The prototype failed safety tests, and we were back to square one.

verb [+ obj]

square sth (off) to make sth have straight edges and corners: The rods are sharpened at one end and squared off at the other.