Oxford Business English Dictionary for Learners of English

'banner ad (also banner /'Ьаепэ(г)/) (also 'banner advertisement, formal) noun [c] {Marketing) an advertisement in the form of a box with a design or symbol in that is spread across a web page, usually at the top: a banner ad on a popular website -> button ad ► 'banner .advertising noun [u]

'banner .towing noun [u] {Marketing) a method of advertising which uses a small plane to fly over an area pulling a long sign attached to the back with an advertisement on it

the Bar /ba:(r)/ noun [sing.] {Law) {often the bar)

(BrE) the profession of a barrister (= a lawyer in a higher court): to be called to the bar (= to be allowed to work as a qualified barrister)

{AmE) the profession of any kind of lawyer; lawyers as a group

bar /ba:(r)/ noun, verb

noun

see also: menu bar, navigation scroll space ~'bar chart (AmEalso "bar graph) noun [C] a diagram which uses bands of different heights and equal widths to show different amounts, so that they can be compared easily: The bar chart shows the relationship between each year's sales.

histogram

'barcode noun [c] a pattern of thick and thin lines that is printed on things that you buy in a shop/store. It contains information that a computer can read: The cashier uses a light pen to read the bar codes, о a bar code reader [syn] UPC—Picture at packaging

to read/scan a bar code

'bar .coding noun [u]

bargain /'ba:gan; AmE 'Ьа:гдэп/ noun, verb

noun [C]

something that is bought or sold at a lower price than usual: I picked up a few good bargains in the sale, о I managed to get the shares at a bargain price, о bargain fare offers

an agreement between two or more people or groups to do sth: 111 make a bargain with you. о I assure you we will keep our side of the bargain (= do what we agreed to do).

(Commerce) an agreement, often a spoken agreement, between two or more people to exchange sth for a particular price: Buyer and seller strike a bargain with each individual purchase.

(Stock Exchange) a single act of buying or selling on the London Stock Exchange: The average daily volume traded for July was 180 684 bargains.

-> idiom at hard adjective

verb [no obj]

bargain (with sb) (about/over/for sth) to discuss prices, pay or conditions with sb in order to reach an agreement that suits everyone: It's better to bargain for wages as a group, о Employers sometimes have to bargain with trade unions.

.bargain 'basement noun [c] a part of a large shop/store, usually on the floor below street level, where goods are sold at lower prices than usual: They are selling off their assets at bargain-basement prices (= very cheaply).

'bargain .hunter noun [c] a person who is looking for goods that are being sold at a lower price than usual: Share prices rose as bargain hunters rushed back into the market.

'bargain .huntingnoun [u] -> bottom fishing

bargaining /Ъа:дэпщ; AmE Ъа:гд-/ noun [U]

see also: collective bargaining, enterprise free collective workplace ~

discussion of prices, pay, or conditions to try to reach an agreement that suits everyone: pay/wage bargaining о Many employees are in a weak bargaining position, о The agreement is the result of hard bargaining on both sides for 18 months, о Unions are ready to return to the bargaining table (= start discussing again) today.

'bargaining .agent noun [c] (HR) in the US, a union that a particular group of workers choose to belong to and that represents them in discussions about wages, etc. -> bargaining unit

'bargaining .counter (BrE) (also bargaining chip, AmE, BrE) noun [c] a fact or a thing that you can use to get an advantage for yourself when you are trying to reach an agreement with another person or group

bar chart

'bargaining,power noun [u] the amount of control a person or group has when

141 barrier to exit