Позитивные изменения. Том 3, № 4 (2023). Positive changes. Volume 3, Issue 4(2023)

So Charity: Water tells the story of Aissa Marou, a woman who lives in Niger, makes trips to a local well six times a day, where she uses handmade rope to collect water, one bucket at a time. One day, as she perched her foot on the edge of the well to pull the bucket up, her baby — held in a carrier on her back — unexpectedly shifted, and both she and the baby fell into the cement well. Her neighbors saved both lives, but after Marou recovered, she still had to keep using the well. Her story — and photos — make it easier to understand, and remember, what life without a faucet can be like.

3. Providing Clear Context

During a visit to Cambodia, an employee of Charity: Water encountered a woman named Kuen Leap who took out a $1,000 loan to line the well in her backyard. Leap only earns around $480 in a year — and because her husband is ill, she is the sole provider for her family. But clean water was so important to her that she was willing to take out the loan. Now, however, she has been provided a new device that purifies her family’s water, so it doesn’t matter if the well is lined. It cost just $65 — but telling Leap’s story helps illustrate how much more she values it.

4. Highlighting Conflict and Transformation

Every story is essentially a narrative of transformation. It begins with a situation, something goes awry, and a new approach is required, leading to a resolution.

What was happening at the start? What happened next that wasn’t business as usual? What forces have suddenly become active against me/us? What do we do now?

Stories often involve conflicts, which in many NGO narratives may manifest as financial shortages or challenges with authorities. However, digging deeper, you may discover that the real source of conflict often lies within — in the form of our own beliefs and behavioral patterns that need to evolve.

AND FINALLY…

Some may argue that stories are of no importance, that only results, numbers, efficiency, strategy, and change matter. However, it is the engagement that stories bring along that helps individuals, teams, and organizations clarify their meanings and goals, motivate, craft unique programs, inspire, and guide change. They serve as a vehicle to convey values and share experiences.

Most importantly, stories extend an invitation into another person’s life. They facilitate the building of deeper, more authentic relationships among people — simply because they enable us to live through someone else’s experiences and communicate who we are, what we believe, what holds significance for us, and why we do what we do. Now, more than ever, it is crucial to listen to one another and recognize the humanity in each other.

SPECIAL THANKS:

I extend my gratitude to Artem Mushin-Makedonsky, Founder of Historia Academy, Board Member at Storytelling in Organizations, and David Hutchens, CEO of The Storytelling Leader, for inspiration and ideas for writing this article.

Кейс выпуска / The Case of the Issue

Оценка проектов развития территорий: кейс Фонда целевого капитала «Наш Норильск»

Елена Авраменко, Владимир Вайнер, Наталья Гладких, Иван Смекалин

DOI 10.55140/2782–5817–2023–3–4–78–91

В статье описывается модель оценки проектов, финансируемых Фондом целевого капитала «Наш Норильск»[127], которая учитывает вклад проекта в развитие территории и его соответствие актуальной региональной повестке. Модель включает два компонента: оценку соответствия критериям уникального оценочного профиля (УОП), отражающего важные для региона показатели, характеристики устойчивости результатов проекта, «гигиену» оценки, а также компонент оценки социального воздействия на основании индикаторов качественных изменений, разработанных для каждого направления поддержки, с описанием алгоритмов дополнения заданного списка индикаторов в случае, если области воздействия проекта выходят за границы описанных.

Елена Авраменко[128]

Эксперт проекта «Разработка модели оценки социальноэкономического воздействия НКО» фонда GLADWAY, мастер Lean 6 Sigma уровня Green Belt

Владимир Вайнер

Директор Фабрики позитивных изменений

Наталья Гладких

К. психол. н., ведущий эксперт Института социально-экономического проектирования НИУ ВШЭ

Иван Смекалин