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I registered as a Day Visitor. I paid a fee. I was given a brochure and a booklet and Your Holiday Programme, with a list of the day’s events. The security staff seemed wary of me. I had ditched my knapsack in a boardinghouse, but I was still wearing my leather jacket and oily hiking shoes. My knees were muddy. So as not to alarm the gatekeepers, I had pocketed my binoculars. Most of the Butlin’s guests wore sandals and short sleeves, and some wore funny hats—holiday high spirits. The weather was overcast and cold and windy. The flags out front were as big as bed-sheets and made a continual cracking. I was the only person at Butlin’s dressed for this foul weather. I felt like a commando. It made some people there suspicious.

With its barracks-like buildings and its forbidding fences, it had the prison look of the Butlin’s at Bognor. A prison look was also an army-camp look, and just as depressing. This one was the more scary for being brightly painted. It had been tacked together out of plywood and tin panels in primary colors. I had not seen flimsier buildings in England. They were so ugly, they were not pictured anywhere in the Butlin’s brochure, but instead shown as simplified floor plans in blue diagrams. They were called “flatlets” and “suites.” The acres of barracks were called the Accommodation Area.

It really was like Jonestown! The Accommodation Area with the barracks was divided into camps—Green, Yellow, Blue, and Red Camp. There was a central dining room and a Nursery Center. There was a Camp Chapel. There was also a miniature railway and a chairlift and a monorail—all of them useful: it was a large area to cover on foot. It was just the sort of place the insane preacher must have imagined when he brought his desperate people to Guyana. It was self-contained and self-sufficient. With a fence that high, it had to be.

The Jonestown image was powerful, but Butlin’s also had the features of a tinselly New Jerusalem. This, I felt, would be the English coastal town of the future, if most English people had their way. It was already an English town of a sort—glamorized and less substantial than the real thing, but all the same recognizably an English town, with the usual landmarks, a cricket pitch, a football field, a launderette, a supermarket, a bank, a betting shop, and a number of take-away food joints. Of course, it was better organized and had more amenities than most English towns the same size—that was why it was popular. It was also a permanent funfair. One of Butlin’s boasts was “No dirty dishes to wash!” Another was “There is absolutely no need to queue!” No dishwashing, no standing in line—it came near to parody, like a vacation in a Polish joke. But these promises were a sort of timid hype; England was a country of modest expectations, and no dishes and no lines were part of the English dream.

It was not expensive—£178 ($313) a week for a family of four, and that included two meals a day. It was mostly families—young parents with small children. They slept in a numbered cubicle in the barracks at one of the four camps, and they ate at a numbered table in one of the dining rooms, and they spent the day amusing themselves.

The Windsor Sports Ground (most of the names had regal echoes, an attempt at respectability) and the Angling Lake were not being used by anyone the day I was there. But the two snooker and table tennis rooms were very busy; each room was about half the size of a football field and held scores of tables. No waiting! There was bingo in the Regency Building, in a massive room with a glass wall, which was the bottom half of the indoor swimming pool—fluttering legs and skinny feet in water the color of chicken bouillon. There was no one on the Boating Lake, and no one in the outdoor pool, and the chapel was empty. The Crazy Golf was not popular. So much for the free amusements.

“Yes, it is true, nearly everything at Butlin’s is free!” the brochure said.

But what most of the people were doing was not free. They were feeding coins into fruit machines and one-armed bandits in the Fun Room. They were playing pinball. They were also shopping for stuffed toys and curios, or buying furs in the Fur Shop, or getting their hair done at the Hair-dressing Salon. They were eating. The place had four fish-and-chip shops. There were tea shops, coffee bars, and candy stores. They cost money, but people seemed to be spending fairly briskly. They were also drinking. There were about half a dozen bars. The Embassy Bar (Greek statues, fake chandeliers, red wallpaper) was quite full, although it was the size of a barn. The Exmoor Bar had 157 tables and probably held a thousand drinkers. It was the scale of the place that was impressive—the scale and the shabbiness.

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