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Глава 13 Исполнение розничных заказов: завоевание клиента на последней миле

«Вы ведь не хотите дать Amazon фору в семь лет?».

— Уоррен Баффет, американский бизнес-магнат

В главах 11 и 12 мы посмотрели, как «магазин будущего» будет развиваться далее, одновременно снижая трение и становясь все более эмпирическим, экспериментальным. Влияние цифрового фактора на процесс похода за покупками все сильнее высвечивает роль магазина как развивающегося онлайн-хаба. До появления электронной коммерции розничный торговец должен был беспокоиться о логистике цепочки поставок только в части получения продуктов от поставщиков в распределительные (дистрибьюторские) и исполнительные центры, а затем в свои магазины.

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