Amazon. От офиса в гараже до $10 млрд годового дохода

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Глава 9 Технология и ритейл без трения

«Даже если клиенты еще не знают об этом, они все равно хотят чего-то лучшего, и ваше желание порадовать клиентов заставляет вас изобретать от их имени».

— Джефф Безос¹

В главе 4 мы начали изучать покупателя «на-своих-условиях». Мы начали обсуждать влияние технологии на розничную торговлю и то, как она революционизирует способ нашего хождения по магазинам — «на-своих-условиях».